This is kind of an ironic post for The Swag Mag. We preach and support a lavish, fashionable, and often materialistic lifestyle. However, we like to take a step back at times and take a look at our lives; whether it be financially, socially, the fact that we have clean drinkable tap water, or that we have four walls and a roof over our heads. Some people, through hard work and determination, have truly advanced in the world, they deserve to be where they are, but most of us are who we are based on the situation (with some variation) that we were born into.

Area432 and Uthando have started a campaign called Help Us Build Homes in which every rug that is sold by Area432, Uthando will pledge a basic new home for a family in the township of Khayelistha, Cape Town, South Africa. Many people want to help, they want to be charitable; however, sometimes life just happens and you miss the big picture. Well if you’re considering a rug to improve your home, remember area432, as they will not only improve your home but improve the life of one family by providing them a new home. Thank you.